Agadir, Morocco’s Best-Kept Coastal Secret, is Now Directly Connected to Montréal, Canada | News

The Morocco National Tourist Office (MNTO) and Air Transat recently announced a historic new nonstop route connecting Montréal (YUL) to Agadir (AGA), launched on June 12. This marks the first-ever direct flight between Montréal and Agadir, as well as the first direct connection between North America and southern Morocco – where a hidden gem awaits travelers.

Described as one of the most beautiful bays in the world, Agadir sits along Morocco’s western Atlantic edge with a 10-kilometre beachfront, palm-lined promenades, and more than 300 days of sunshine annually. With its almost omnipresent sunshine, Agadir has earned a reputation as an exceptional holiday destination within the country. Styled more like a Mediterranean resort, Agadir is much different than how many travelers might conceptualize Morocco.

From forested landscapes and coastal scenery to vibrant marketplaces, Agadir offers a variety of experiences all within easy reach of the city centre. Here are three experiences you’ll want to add to your Agadir itinerary:

Walk on Morocco’s Wild Side: Souss Massa National Park & Paradise Valley
Agadir is home to some of Morocco’s most spectacular natural landscapes. The Souss Massa National Park hosts more than 250 bird species, including the rare bald ibis, as well as antelopes and other protected wildlife. Located just an hour away, Paradise Valley and the foothills of the Anti-Atlas Mountains offer hiking routes, natural pools, argan forests, and agricultural landscapes shaped by centuries of Berber tradition.

Relax on the Atlantic in Taghazout
Just north of Agadir, Taghazout has evolved from a quiet fishing village into one of Morocco’s most recognized surf destinations, attracting travelers year-round. With its laid-back coastal atmosphere, sweeping ocean views, cuisine, and culture, the Agadir–Taghazout region delivers everything travelers love about the Mediterranean (though remember: it’s actually the Atlantic!) on Morocco’s scenic coast. Combined with year-round sunshine and world-class surf, it is especially appealing as an ideal warm-weather escape for those in northern climates.

Get Lost in Souk El Had: Discover Agadir’s Everyday Moroccan Life
For a taste of everyday Moroccan life, visit Souk El Had, one of Morocco’s largest traditional markets and the third largest in the world. Home to around 6,000 stalls organized across clearly marked sections, the market is surprisingly easy to navigate. Inside, travelers can browse everything from spices, olives, and fresh produce to handmade ceramics, textiles, leather goods, jewellery, rugs, and everyday Moroccan household items. The experience is highly sensory and immersive, with designated areas for food and rest where visitors can sample traditional Moroccan dishes, grilled seafood, and quick street snacks while taking in the market’s energy and bustle.

With new direct flights from Montréal now connecting travelers straight to Agadir, Morocco’s coast is easier to access than ever before. There are also multiple one-stop options from North American gateway cities such as New York (JFK), Boston, Los Angeles and Chicago on international carries such as Royal Air Moroc, Air France, British Airways or Iberia. Please see your travel agent for more details.

Which part of Agadir will you explore first?
For more information on Morocco and Agadir, visit https://www.visitmorocco.com/en/travel