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The new Oura Ring 5 is out, and its smaller profile is definitely turning heads among current Oura users and prospective ones, myself included. However, in addition to the $50 price increase over the Oura Ring 4, there’s another cost to consider: the Oura Membership.
The Oura Membership isn’t required to use the Oura Ring, but the companion app’s functionality will be quite limited without it. The $5.99 membership brings a host of features to the app and unlocks a bevy of capabilities that you wouldn’t otherwise get.
If you don’t subscribe, you won’t get all the insights that come along with it. You open the Oura app and see only three things: your readiness score, sleep score, and activity score.
For some people, this may be adequate. I don’t fully utilize all the perks of the membership, and the additional insights and features that come with the Oura membership may not be worth the extra cost on top of the one-time hardware cost. That said, there are still some major reasons why I remain subscribed to Oura.
For $5.99 a month, the Oura membership provides a ton of features and additional information that you won’t get without it. The features include the following, per Oura:
It’s silly to expect every Oura Ring owner to utilize every feature included in the membership, and I definitely don’t. For example, none of the Women’s Health features are useful for me, but I do use a number of the other features on a near-daily basis.
As someone who absolutely loathes wearing smartwatches to sleep, I’ve found the Oura Ring to be a vital part of my sleep routine. While you can get your sleep score without the membership, the subscription provides a deeper look into my sleep, including my sleep efficiency, restlessness, and how long it took for me to fall asleep. As someone who struggles with sleep, I find this information very useful in pinpointing ways I can improve.
But beyond sleep alone, a combination of these features provides you with a comprehensive view of your overall health and wellness. The Oura Ring is so easy to wear throughout the day that it makes it easy to measure all-day heart rate, automatically track activities, and monitor potential symptoms that may indicate illness or strain on your body.
What’s more, you get to try features that Oura is testing before they become fully baked into the Oura experience. The AI Advisor was one such feature that I tested before it rolled out, and it has become a core part of the Oura app.
Automatic activity detection is perhaps one of my favorite Oura Ring features and one of the most impressive. While I prefer to manually track workouts, the Oura Ring is actually very good at detecting various activities, both in and out of exercise.
As a member, you will be able to use the ring to detect and analyze various activities, such as workouts and walks. The more you manually track workouts, the more accurate the Oura Ring gets, to the point where it’s pretty good at recognizing when I’m doing HIIT or Pilates.
Even better, the Oura Ring can detect more day-to-day activities and even random things like dancing and yard work — something my other wearables, such as my Garmin Venu 4 (my preferred fitness wearable), can’t do. Every time I go out, I’m always surprised to see the Oura Ring detect when I was dancing and for how long.
Furthermore, when the ring detects activity, it can include heart rate data and calorie calculations, making automatic tracking a valuable asset for your daily activity and health assessment.
Pretty much every tech company is diving into AI in some shape or form, and before Google introduced its Personal Health Coach, Oura launched the Advisor. With Oura Advisor, you’re able to chat with the AI about your health and goals, and the AI will take what it knows about you into consideration.
What I like is that the Advisor checks in on you every so often, based on your daily activity and other metrics, to ensure you’re on track. And you can even change the frequency of the Advisor’s check-ins so it’ll ping you weekly, daily, or somewhere in between. Furthermore, you can choose the Advisor’s tone, which can be either more direct or more conversational.
Oura highlights that the Advisor is powered by a state-of-the-art large language model (LLM) and was recently enhanced with a new proprietary LLM designed for women’s health. This gives Oura extensive knowledge of medical standards, research, and more, ensuring it’s uniquely positioned to answer questions about your health and provide recommendations, especially with the additional context of your in-app data.
Of course, you should always take anything Oura Advisor says with a grain of salt, as it’s not a medical product designed to diagnose or treat you, but I’ve found it gives some pretty sound advice in an easy-to-understand way.
Oura is great, but the ring doesn’t always get all the information. Furthermore, not everyone likes wearing the ring while lifting weights, and I often track my workouts on a smartwatch. That’s where third-party app integrations come in.
By connecting with Health Connect, the Oura app can pull workout data from my smartwatches and even weight data from my Withings scale to give me a full look at my day. The timeline feature helps me see my day in moments, including when I wake up, work out, and go to sleep.
Oura is basically a one-stop shop where you can get a pretty comprehensive view of your daily health and wellness, and it all contributes to your long-term health outlook.
And when I do track activities using the ring, the Oura app can send workouts to the Strava app, including location data (from the phone).
Considering the benefits, I think $5.99 per month is a pretty reasonable price to pay, especially given that Oura is still a relatively new and small company. We’ve consistently asked why Oura has retained its subscription model when other smart ring companies have gone subscription-free, and the answer is always the same: Oura uses the membership to help improve the product.
There’s a reason why Oura continues to produce the best smart rings on the market, even as the competition heats up with new players and advancements. Even Samsung felt compelled to enter the smart ring market, only to seemingly fall short of Oura, despite not charging a subscription fee.
“We really, actually feel pressure from our members to continually drive research and pioneer what the smart ring can be and invest that back into our product,” Oura told us after launching the Oura Ring 4.
After seeing the growth from Oura Ring Gen 3 to Oura Ring 5, it’s clear to me that Oura is doing exactly that, expanding on the value of each model by continuously adding new features throughout its lifecycle. To me, that seems well worth the $6 a month.
If you’re hesitating on buying both an Oura Ring and the membership, it may help you to know that you can purchase both using your FSA or HSA. For many, that money is just sitting there, unused, so this could give you a reason to dip into those funds.
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