Four countries welcoming sports fans

In New South Wales, Sydney’s annual marathon was recently upgraded to Abbott World Marathon Major status, joining the ranks of New York, London and Tokyo. The city expects more than 35,000 runners this August. “Images of world-class athletes running over the Sydney Harbour Bridge and across the finish line at the Sydney Opera House will be beamed around the world,” said Steve Kamper, NSW’s Minister for Tourism.

Getty Images

South Africa

South Africa’s mild climate, coastline and sporting legacy have made it a rising star in global sports tourism. The sector generated nearly $4bn in 2024 and could grow to $10bn by 2034, according to Future Market Insights.

South Africa’s cricket team, the Proteas, recently won the World Test Championship, with excitement rising as the country prepares to host the Cricket World Cup in 2027. The nation also remains a popular destination for golf, with 400 courses country-wide and major events like the Nedbank Golf Challenge, known as “Africa’s Major”.

“South Africa’s sports culture is not just about the numbers or the games; it’s about our people,” said Nomasonto Ndlovu, acting chief executive officer of South African Tourism, in a recent post. “I see sports tourism as a conduit for social transformation, economic growth and international unity. It has the power to transcend boundaries and resonate with people from all walks of life.”

—

If you liked this story, sign up for The Essential List newsletter – a handpicked selection of features, videos and can’t-miss news, delivered to your inbox twice a week. 

For more Travel stories from the BBC, follow us on Facebook, X and Instagram.