First look: FatFace debuts homeware

The new FatFace Home range comprises 34 products spanning soft furnishings, décor and furniture, with retail prices ranging from £15 to £99.

The collection includes bedding, rugs, lighting, tea towels and home accessories inspired by coastal living, travel and outdoor lifestyles, reflecting the brand’s existing aesthetic, with designs drawing on the brand’s heritage and focus on travel and outdoor living.

The range, which features products made from materials including BCI cotton and viscose, will be available through FatFace’s own website and through Next.com.

The launch marks a strategic move for FatFace as it seeks to strengthen its position as a lifestyle brand and deepen engagement with customers beyond fashion.

FatFace product director Kate Brown said: “FatFace Home represents an important next step in our journey to expand our product offering, providing a high-quality collection which reflects our rich heritage and sense of adventure.”

FatFace was founded in 1988 and operates close to 200 stores across the UK and Ireland.