United Airlines Recognised with Multiple Honours at the 40th Anniversary Business Traveller Awards | News

United Airlines has been recognised with multiple honours at the 40th anniversary Business Traveller Cellars in the Sky Awards in London, reinforcing the airline’s position as a leader in premium onboard wine experiences.
The airline received a Gold Medal in the ‘Business Class Red Wine’ category for The Mascot Cabernet Sauvignon 2019, which judges praised for its “exceptional depth, rich fruit tannins, great balance and presence”. United also secured Gold in the ‘Drinks Innovation: Bespoke Drinks Partnership’ category for its collaboration with Champagne Laurent-Perrier and the bespoke Laurent-Perrier “La Cuvée”, UA 100, created to celebrate United’s 100th anniversary and mark a century of connecting customers around the world.
Further recognition came with a Silver award for VIK 2021 in the ‘Business Class Red Wine’ category, while Laurent-Perrier La Cuvée Champagne received a Highly Commended distinction in the ‘Business Class Sparkling Wine’ category.
The awards reflect United’s ongoing investment in its onboard wine programme. Over the past two years, the airline has invested nearly $35 million to elevate its wine offering, partnering with some of the world’s most respected wineries to create a thoughtfully curated experience for customers throughout their journey. United Polaris business class now features premium labels including The Mascot, Laurent-Perrier Champagne, and wines from Heitz Cellar and Shafer Vineyards. The airline has also expanded access to select California wines previously reserved for business class to Economy customers.
“These awards reflect our continued commitment to delivering a world-class wine experience for our customers,” said Aaron McMillan, Managing Director Hospitality Programmes, United Airlines. “From exclusive partnerships to award-winning wines, our focus is on creating a sophisticated, sommelier-level experience at 35,000 feet.”
The awards were judged through a blind tasting process conducted by an independent panel of leading wine experts and Masters of Wine, led by Charles Metcalfe.